Are users buying products or culture?
Release time:
2017-10-25
A user bought a set of sofas from a furniture store. From the appearance, the user bought the sofa itself: wood sponge and cloth, but in essence, what the user bought was the effect and solution brought by the product: being able to sit and lie down, warm and comfortable, especially in today's day when it is difficult to get happiness from material things, the user bought more spiritual pleasure of "beautiful, happy and tasteful, this is the culture of the brand. People are like scattered pearls, rolling around everywhere. Culture is the weak and strong thread that wears beads to become society. When civil society no longer relies on imperial or theocracy to consolidate its pedestal, culture becomes
A user bought a set of sofas from a furniture store. From the appearance, the user bought the sofa itself: wood sponge and cloth, but in essence, what the user bought was the effect and solution brought by the product: being able to sit and lie down, warm and comfortable, especially in today's day when it is difficult to get happiness from material things, the user bought more spiritual pleasure of "beautiful, happy and tasteful, this is the culture of the brand.
People are like scattered pearls, rolling around everywhere. Culture is the weak and strong thread that wears beads to become society. When civil society no longer relies on imperial or theocracy to consolidate its foundation, culture becomes the most important glue of civil society.
Society, a business, a brand as well.
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