A user bought a set of sofas from a furniture store. From the appearance, the user bought the sofa itself: wood sponge plus fabric, but in essence, what the user bought was the effect and solution brought by the product: Sitting and lying down, warm and comfortable, especially in this day when it is difficult to obtain happiness from the material, users buy more of the spiritual pleasure of "beautiful, happy and tasteful". This is the brand culture.

People are like scattered pearls, rolling around everywhere, and culture is the weak and strong thread that wears beads to become society. When civil society no longer relied on imperial power or theocracy to consolidate its foundation, culture became the most important glue of civil society.

So society is like this, a company, a brand is also the same.