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What is the user to buy the product, or culture?
A user bought a sofa from a furniture store, from the appearance point of view, users buy sofa itself: Wood sponge and cloth, but in essence, the user is buying the product brings the effect and solution: sitting and lying, warm and comfortable, especially in this difficult a sense of happiness from the material of today, users buy more "beautiful happy taste" the spirit of joy, this is the brand culture.
People are like scattered pearls, roll everywhere, culture is that weak and strong thin line, the beads into society. When civil society no longer relies on imperial power or theocracy to consolidate its base, culture becomes the most important binder of civil society.
Society is like this, an enterprise, a brand is also the same.